Case Study

Location: Goswell Road, London  |  Project Size: 6000 square feet

Bene, a renowned name in modern furniture and office solutions, embarked on a mission to redefine the traditional showroom experience.

With a generous 6000 square feet of space at their disposal, the objective was to craft a showroom that transcended boundaries, providing an immersive encounter for visitors while showcasing Bene’s extensive product range.

“Pranvera’s interior design brilliance at the new Bene Showroom at Harella House surpassed expectations. She skilfully curated every aspect, covering all elements of what was required from client event and show spaces, to staff breakout areas, creating a harmonious, inviting environment. Pranvera’s creativity and attention to detail truly elevated the showroom, showcasing her exceptional talent and professionalism”

VULA took on the challenge of transforming the showroom into a captivating space, a design that not only celebrated Bene’s products, but also paid homage to the existing architectural features and harnessed the abundance of natural daylight.

The primary goal was to create a showroom that effortlessly guided visitors through various settings, allowing them to engage with the products in a practical and engaging manner, fostering a deeper appreciation for Bene’s commitment to quality and design.

Serendipitous Flow
To encourage serendipity and exploration, the showroom’s layout was designed to guide visitors through a journey that unfolds organically. This design choice allowed for a sense of discovery, enhancing the overall experience of the space.

Experiential Zones
Different sections of the showroom were curated to offer diverse settings that reflect the versatility of Bene’s products. Visitors could interact with furniture in various work, leisure, and collaborative environments, gaining first-hand experience of their functionality.

Natural Light Integration
The showroom’s architectural layout was reconfigured to make the most of the abundant natural daylight. This adjustment not only created a welcoming and well-lit space but also showcased the furniture in the best possible light, highlighting their design and quality.

Comprehensive Involvement
VULA was deeply involved in every stage of the project, from initial due diligence and project briefing to space planning, technical coordination, and execution. This holistic approach ensured that the design vision was seamlessly translated into reality.

Pushing Boundaries
The furniture specification process was driven by a commitment to push boundaries and explore possibilities for the manufacturer. This entailed collaborating closely with Bene’s team to choose the most suitable pieces that would enhance the overall showroom experience.

With the visitor experience at the forefront, this project not only elevates Bene’s brand image but also exemplifies the power of thoughtful interior design in creating immersive spaces.